We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights.
Were you surprised by anything you saw or felt in the final cut?
No matter how many commercials I help to create, it still never fails to surprise me how quickly 30 seconds goes by and how little fits in the final edit.
– Kim Ketelsen, Writer/Producer
Not so much surprised, but I’m reminded how much we rely on sound design to drive the spot.
– Kevin Northway, Senior Art Director
The only surprise to me – and it’s this way on every spot I work on – was the blink-of-an-eye lightning speed that passes as 30 seconds!
– Connie Collins, Senior Art Director
We didn’t end up on the product payoff and closing shot where I thought we would. It’s perfect, but it’s not what I expected. Funny how that works sometimes.
– David Morton, Creative Director