The branding message groundwork laid in traditional print, TV, or Internet advertising can be solidified with public relations.
Unlike a print or TV ad, public relations does not guarantee placement. But the value of getting your company’s positive story on TV or in a newspaper or magazine is tremendous. The audience knows you did not pay for the coverage. That gives your company integrity.
Story placement is won through persistence and insightful pitching to a select few in the media. Mass mailings, out. Targeted pitching, in.
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