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Social-Flexzilla

Content is King.

Establishing an online identity.

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Help at Home.

Addressing a DIY market.

To match content with Flexzilla®’s two clear markets – gardeners and professionals – we split their Facebook and Twitter presence into “at home” and “at work”. “Flexzilla At Home” boomed with the help of boosted posts and links to DIY tips and tricks that around-the-house folks loved. And it showed: in just six months, Flexzilla At Home’s Facebook page amassed 7,000 “likes”.

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Workin’ 9-5

Hose for the pros

Professionals and handymen favored the content from “Flexzilla At Work.” We live-tweeted from the National Hardware Show, keeping our hands-on crowd in the loop and up-to-date with tool trends. Facebook giveaways and contests for free product launched conversations, while fans on Twitter got involved through comments, favorites and reposts.

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Watch it grow

Partnering with the experts.

Legacy employees represented at the Garden2Blog event, which gathers top gardeners from around the country to update followers on topical tips and trends. They provided audiences with engaging material while highlighting real examples of Flexzilla’s usefulness in action.

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Mission Accomplished

Today everybody knows their name.

Our client started their Flexzilla branding process with no social media. Once we implemented clear Facebook advertising and content strategy, their online presence skyrocketed. Their Facebook page went from 0 to almost 6,000 likes within three months of its launch. We asked people to “Join the Revolution” and they did.

Find out more about social media marketing or this project in particular. Contact Scott Appleget – sappleget@jwmorton.com. 319-378-1081.