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Marketing

When Should I Hire an Agency?

If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …

You Don’t Need A VP of Electricity

During the Technological Revolution of the early 20th century, many companies were hiring for newly created positions to manage a disruption in their industry – electricity. They needed folks to …

4 New Social Features for Small to Mid-Size Businesses

You’re pretty scrappy with your advertising budget so you’re putting free social platforms to work for your small to mid-size company. As an agency that deals with many local and …

The Buzz about Chat Bots

The chat bot, or bot (short for robot), is the thing these days. A bot is an artificial intelligence software program designed to imitate intelligent conversation. The bot interacts with …

Influencer Marketing: Harnessing Online Buzz to Build Your Brand

When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …

Print’s Dead and Digital Killed It

At least, that’s what we’re led to believe. The way it’s broadcast nowadays, Print is the Manny Pacquiao to Digital’s Floyd Mayweather. It’s receiving a sound beating on an international …

Benefit vs. Emotion

You sell raincoats. They’re the best on the market, really. With a durable double zip and a hood that cinches with finesse, you don’t fear the rain when wearing one—the …