Marketing

4 New Social Features for Small to Mid-Size Businesses

You’re pretty scrappy with your advertising budget so you’re putting free social platforms to work for your small to mid-size company. As an agency that deals with many local and …

The Buzz about Chat Bots

The chat bot, or bot (short for robot), is the thing these days. A bot is an artificial intelligence software program designed to imitate intelligent conversation. The bot interacts with …

Influencer Marketing: Harnessing Online Buzz to Build Your Brand

When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …

My Big Five from Social Brand Forum 2016

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Last week, I attended Social Brand Forum 2016, a two-day digital marketing conference in Iowa City. Here are the five things I took away from #socialbrand16. 1. Define your differentiating …

Print’s Dead and Digital Killed It

At least, that’s what we’re led to believe. The way it’s broadcast nowadays, Print is the Manny Pacquiao to Digital’s Floyd Mayweather. It’s receiving a sound beating on an international …

Benefit vs. Emotion

You sell raincoats. They’re the best on the market, really. With a durable double zip and a hood that cinches with finesse, you don’t fear the rain when wearing one—the …