Digital Advertising

4 Digital Advertising Mistakes You Might Be Making

Imagine you are out to dinner with a friend talking about some home improvement projects on your list. Suddenly, a man at the next table leans over in your direction. …

Vertical Video: It Won’t Get You Fired

When it comes to video, we’ve always seen the world the same way. Movie screens are horizontal. TV screens are horizontal. Even our eyes are horizontally oriented in our heads. …

Influencer Marketing: Harnessing Online Buzz to Build Your Brand

When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …

The Name of the Game is “Subtle”

Native advertising has been growing since 2009 so quietly you may not have noticed—and that’s the point. Native advertising in fancy-speak is “a form of online advertising that matches the …