Branding

Is It Time To Refresh Your Brand?

Your brand is your first handshake with a customer, your curb appeal, and your promise. Which means rebranding is not a task to take lightly. Over the years, we’ve learned …

5 Reasons to Redesign Your Website

What makes a good website has been a hot topic in the J.W.Morton office over the last several months, mainly because our website got a much needed redesign. We knew …

Your Employees = Your Brand

If you’ve ever doubted your employees’ importance in promoting your brand, I believe this story will convince you otherwise. It started innocently enough I had worn out my New Balance …

Brand, meet content marketing.

Struggling to help your brand resonate with audiences? Brand, meet content marketing. Content marketing is the difference between performing for your audience and interacting with them. Anyone can perform with …

Your logo is like a handshake

The first handshake with a customer launches a relationship. Whether it’s warm and confident, bone-crushingly brutal, or a limp-wristed clammy calamity, you’ve broadcast who you are without speaking a single …

Below the Water Line

A lot of clients approach us with rebranding in mind. We’re more than happy to help. However, we find that there’s a little disconnect between our idea of “rebranding” and …