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Advertising

When Should I Hire an Agency?

If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …

Podcast Advertising Is Set To Explode

In the world of podcasting, listener data has been largely elusive. Until recently, there were little to no analytics on any distribution platform, like Apple Podcasts, Stitcher or Google Play. …

When Less is More in Advertising

You’ve got to think small when you’re limited on time and space. Nowhere in the advertising world is that more evident than in outdoor and digital. When trying to reach …

What Makes a Super Bowl Ad Work

Following a 2017 game big on political and cultural statements, Super Bowl LII brought the laughs. What was the recipe for success this year? Get talent with wide appeal to …

Voice Search: What You Need To Know

Today we look forward at a trend poised to take the advertising industry by storm: voice search. Before we discuss the potential impact on advertising, let’s lay some groundwork on …

Consumers Are Cutting The Cord. Should Your Business Do The Same?

Your neighbor is cancelling their local paper subscription and transferring it to the digital edition. Your spouse is sending back your cable box and starting a Hulu account. Your coworker …

5 Reasons to Redesign Your Website

What makes a good website has been a hot topic in the J.W.Morton office over the last several months, mainly because our website got a much needed redesign. We knew …