Our Favorite Marketing Tools
As marketers, we use a lot of tools to help us keep on top of current trends, campaigns, and client work across different markets and mediums. Our tools can be …
Integrated Media Buy Success Story: UNI Student Recruitment
An Integrated Media Strategy, also known as omnichannel marketing, provides several benefits for advertisers, but it requires being flexible and nimble enough to find the best opportunities to …
Flexible, Nimble, Data-Driven: The Power of Integrated Media Buying
The success of advertising campaigns depends on seamless planning and execution across various media channels. To do that, many marketers adopt an integrated media strategy —a holistic approach to advertising …
Case Study: Brock Solid
The Client Brock® is one of the largest and oldest producers of grain storage equipment on the market. Brock produces several grain towers, elevators, dryers, handlers, and safety equipment to …
Is Email Marketing Right for Your Business?
If you use email regularly—and statistics tell us about 90% of Americans do—you’ve likely been the recipient of email marketing. It’s become a common tactic for businesses of all sizes, …
What Makes A Good Billboard?
Billboards are one of the most recognizable forms of out-of-home advertising. Lining highways, busy streets, and the sides of buildings, their size makes them hard to ignore. While billboards have …
Case Study: UNI Media Buying
The Client The University of Northern Iowa (UNI) is one of three major public universities in Iowa. It draws students from a four-state area and offers over 90 majors across …
Case Study: The KONAVI® Feeder, Part 2
Note: This is part two of Chore-Time’s KONAVI® Feeder Campaign. In part one, we discussed introducing new technology to a global market and the challenges we faced. If you haven’t …
How Advertisers Use Color Psychology
Visual design is one of the most forward-facing aspects of advertising. It introduces your consumers to your product and brand. Art directors and graphic designers work hard to make the …
SEO for Business: 9 Common Questions Answered
If you’re a business owner looking to boost your online presence and drive more traffic to your website, you’ve come to the right place. Whether you have a general idea …