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Archives for J.W.Morton

Media Databases: the Good, the Bad and the Yowza

It was time to research media database companies. Oh, joy. A media database is an important public relations tool because it gives us access to thousands of media outlets nationwide …

PR: Don’t Write The Obit Yet

My husband’s grandma, who came from Czechoslovakia as a girl and spoke broken English, used to push open his bedroom door with her walker every Saturday morning and demand, “Mikey! …

Successful Ads Strike A Chord

Apple’s Christmas spot and a fundamental element of good advertising.

Want Media Coverage? Play The Game.

Why you need to do the interview.

JWM Summer Interns 2013

Meet Austin and Maddie, our summer interns.

J.W.Morton Wins International Healthcare Awards

For the second year in a row, work created by JWM on behalf of UnityPoint Health/St. Luke’s Hospital is receiving recognition.

PR: Marketing’s Secret Weapon

Why you shouldn’t overlook PR as part of your marketing strategy.

Corridor Goes Casual 2012

JWM lended a hand for the second annual Corridor Goes Casual For Kids day.

Keep It Simple, Keep It Real

St. Luke’s Hospital asked us to help them share exciting news.

JWM Summer Interns

This summer we are lucky to have two hardworking young interns with us.