Archives for J.W.Morton

The Demand for Cause Marketing

Buyers are flocking to brands with massive hearts, according to a study by Nielsen. 66 percent of consumers prefer to buy products and services from companies that have programs that …

Podcasting: The Other White Paper

A white paper is a great way to position yourself or your company as a thought leader in your industry. It can be an effective marketing tool when used as …

Print’s Dead and Digital Killed It

At least, that’s what we’re led to believe. The way it’s broadcast nowadays, Print is the Manny Pacquiao to Digital’s Floyd Mayweather. It’s receiving a sound beating on an international …

Your Employees = Your Brand

If you’ve ever doubted your employees’ importance in promoting your brand, I believe this story will convince you otherwise. It started innocently enough I had worn out my New Balance …

What Twitter and Google’s Partnership Means for Search Results

Social and search collided last fall after Twitter announced a partnership with Google. Available only in the US and on mobile devices and desktops, posts from the Twitter “firehose” – a …

Facebook’s kind of a big deal.

At least, it is according to its 1.4 billion users, 42 million pages, 9 million apps, and countless niches. Everybody and their mothers (especially the mothers) log on to the …

Benefit vs. Emotion

You sell raincoats. They’re the best on the market, really. With a durable double zip and a hood that cinches with finesse, you don’t fear the rain when wearing one—the …

Brand, meet content marketing.

Struggling to help your brand resonate with audiences? Brand, meet content marketing. Content marketing is the difference between performing for your audience and interacting with them. Anyone can perform with …

Clever vs. Effective

It’s a no-brainer that people love funny ads. Humor is what Isaiah Mustafa brought to Old Spice and all their winning TV spots. It’s what the Chik-Fil-A cows bring to …

Your logo is like a handshake

The first handshake with a customer launches a relationship. Whether it’s warm and confident, bone-crushingly brutal, or a limp-wristed clammy calamity, you’ve broadcast who you are without speaking a single …