' '

Archives for J.W.Morton

Our 34th Anniversary: What’s Changed and What’s Stayed the Same

dave-and-jeff-300x300

A lot changes in 34 years, especially in the world of advertising. When founders Jeff Westrom and Dave Morton went into business on this day in 1984, they never expected …

Meet Kali Timmerman.

The first and most important thing you need to know about Kali – her name rhymes with daily. It does not rhyme with alley. Yes, she knows it’s confusing. No, …

Meet Patty Kisner.

A twenty-five year veteran of the media buying business, Patty Kisner knows a thing or two about advertising. She’s worked at a variety of agencies across the state, from HRB …

When Should I Hire an Agency?

If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …

Podcast Advertising Is Set To Explode

In the world of podcasting, listener data has been largely elusive. Until recently, there were little to no analytics on any distribution platform, like Apple Podcasts, Stitcher or Google Play. …

When Less is More in Advertising

You’ve got to think small when you’re limited on time and space. Nowhere in the advertising world is that more evident than in outdoor and digital. When trying to reach …

What Makes a Super Bowl Ad Work

Following a 2017 game big on political and cultural statements, Super Bowl LII brought the laughs. What was the recipe for success this year? Get talent with wide appeal to …

Voice Search: What You Need To Know

Today we look forward at a trend poised to take the advertising industry by storm: voice search. Before we discuss the potential impact on advertising, let’s lay some groundwork on …

You Don’t Need A VP of Electricity

During the Technological Revolution of the early 20th century, many companies were hiring for newly created positions to manage a disruption in their industry – electricity. They needed folks to …

Why You Should Be Buying Digital Audio

Due to the proliferation of internet access and popularity of mobile devices, today’s consumer is almost always online. And while screens are getting smaller, or in some cases disappearing altogether, …