Archives for J.W.Morton

Stay Sharp With These 6 Copywriting Exercises

Good advertising starts with a good idea. But copy makes the sale. So, what to do when you’re in a rut and on a deadline? Try out these exercises to …

Is It Time To Refresh Your Brand?

Your brand is your first handshake with a customer, your curb appeal, and your promise. Which means rebranding is not a task to take lightly. Over the years, we’ve learned …

4 New Social Features for Small to Mid-Size Businesses

You’re pretty scrappy with your advertising budget so you’re putting free social platforms to work for your small to mid-size company. As an agency that deals with many local and …

Consumers Are Cutting The Cord. Should Your Business Do The Same?

Your neighbor is cancelling their local paper subscription and transferring it to the digital edition. Your spouse is sending back your cable box and starting a Hulu account. Your coworker …

4 Digital Advertising Mistakes You Might Be Making

Imagine you are out to dinner with a friend talking about some home improvement projects on your list. Suddenly, a man at the next table leans over in your direction. …

Vertical Video: It Won’t Get You Fired

When it comes to video, we’ve always seen the world the same way. Movie screens are horizontal. TV screens are horizontal. Even our eyes are horizontally oriented in our heads. …

The Buzz about Chat Bots

The chat bot, or bot (short for robot), is the thing these days. A bot is an artificial intelligence software program designed to imitate intelligent conversation. The bot interacts with …

Influencer Marketing: Harnessing Online Buzz to Build Your Brand

When it comes to marketing, industry media seems to herald a “next big thing” every six months. This time it’s influencer marketing. In a recent Forbes article, John Hall said, …

5 Reasons to Redesign Your Website

What makes a good website has been a hot topic in the J.W.Morton office over the last several months, mainly because our website got a much needed redesign. We knew …

The Name of the Game is “Subtle”

Native advertising has been growing since 2009 so quietly you may not have noticed—and that’s the point. Native advertising in fancy-speak is “a form of online advertising that matches the …