Archives for J.W.Morton

When Should I Hire an Agency?

If you want to beautify your front yard with exotic plants and a bubbling waterfall, you call a landscaper. If your hip has been feeling funny after a pick-up basketball …

Podcast Advertising Is Set To Explode

In the world of podcasting, listener data has been largely elusive. Until recently, there were little to no analytics on any distribution platform, like Apple Podcasts, Stitcher or Google Play. …

When Less is More in Advertising

You’ve got to think small when you’re limited on time and space. Nowhere in the advertising world is that more evident than in outdoor and digital. When trying to reach …

What Makes a Super Bowl Ad Work

Following a 2017 game big on political and cultural statements, Super Bowl LII brought the laughs. What was the recipe for success this year? Get talent with wide appeal to …

Voice Search: What You Need To Know

Today we look forward at a trend poised to take the advertising industry by storm: voice search. Before we discuss the potential impact on advertising, let’s lay some groundwork on …

You Don’t Need A VP of Electricity

During the Technological Revolution of the early 20th century, many companies were hiring for newly created positions to manage a disruption in their industry – electricity. They needed folks to …

Why You Should Be Buying Digital Audio

Due to the proliferation of internet access and popularity of mobile devices, today’s consumer is almost always online. And while screens are getting smaller, or in some cases disappearing altogether, …

What We’re Reading Lately

Some keep us updated on industry trends and others remind us that the latest thing isn’t necessarily the greatest thing. Check out the books and blogs that have been sparking …

Stay Sharp With These 6 Copywriting Exercises

Good advertising starts with a good idea. But copy makes the sale. So, what to do when you’re in a rut and on a deadline? Try out these exercises to …

Is It Time To Refresh Your Brand?

Your brand is your first handshake with a customer, your curb appeal, and your promise. Which means rebranding is not a task to take lightly. Over the years, we’ve learned …