Archives for Dave Morton

Super Bowl Q&A: Were you surprised by anything?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. Were you surprised …

Super Bowl Q&A: How do you want the viewers to feel?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. How do you …

Super Bowl Q&A: What were the biggest challenges?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What did you …

Super Bowl Q&A: What was your overall vision?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What was your …

TaxACT Super Bowl Spot

Fun news at J.W. Morton today. Our client, 2nd Story Software, maker of TaxACT online tax software and a leader in free tax prep, has formally announced they’ve purchased time …

Ad Agency 101: A Match Made on Madison Avenue

This article originally ran in The Gazette’s Business 380. So you want to work with an ad agency. Of course you do. Who wouldn’t? After all, look how glamorous we …

Dave’s AdFed Presentation

I recently made a presentation at Student Day for the Cedar Rapids/Iowa City AAF chapter meeting on Oct 21. Its fun to do these speaking engagements and I always feel …

Cedar Rapids Chamber of Commerce Small Business of the Year Awards

A couple of weeks ago, J.W.Morton & Associates was honored to be one of three finalists for Small Business of the Year by the Cedar Rapids Chamber of Commerce. But …