Archives for Dave Morton

Three Musts For An Effective Outdoor Board

Tips for compelling outdoor advertising.

Complex Market? Simplify The Message.

Helping UnityPoint St. Luke’s cut through the clutter.

Branding – It’s For Public Schools Too

A look at the rebranding of the Linn-Mar Community School District.

Got Toilet Paper On Your Brand?

Tips for avoiding branding embarrassment.

Good Company Doing Great Things

Celebrating 50 years with our client Vi-COR.

Responsive Web Design and YouTube One Channel

What you need to know about responsive web design.

Super Bowl Commercial 2012 Recap

Whew. The Super Bowl is over. We survived and you gotta admit, in spite of a fair amount of tension and suspense, it was fun. Some random thoughts coming out …

Are You Ready For Some Football?

Enough hype, lets watch some commercials. Last minute reminder before the game about voting and rating the spots. To make voting as easy as possible, they’re putting links to Facebook …

Super Bowl Q&A: What can the advertising world learn from this commercial?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What can the …

Super Bowl Q&A: What did you most enjoy about the whole process?

We did a little round-the-table Q/A recently, with the TaxACT creative team to discuss a little of the backstory to making the spot. Here are some highlights. What did you …