5 Questions to Ask Before Hiring an Ad Agency
When we visited this topic in our When Should I Hire an Agency post, we shared examples of when to consider hiring an agency to help achieve your business goals. …
Trade Shows Are Back. Are You?
After years of COVID-19 cancellations, trade shows are finally returning to full-capacity in-person events. Imagine you’re headed to your first trade show back on the floor. What’s your strategy? Set …
Ad Agency 101: A Match Made on Madison Avenue
This article originally ran in The Gazette’s Business 380. So you want to work with an ad agency. Of course you do. Who wouldn’t? After all, look how glamorous we …
Super Bowl Commercial 2012 Recap
Whew. The Super Bowl is over. We survived and you gotta admit, in spite of a fair amount of tension and suspense, it was fun. Some random thoughts coming out …